The World Drinks Awards are the global awards selecting the very best in all internationally recognized styles of spirits, select, reward and promote the world’s best spirits, people and places to consumers and trade across the globe. Medal, certificate and logo pack all free of charge
Icons of DrinksWelcome to the Icons of Drinks
We are delighted to say that the Icons of Drinks are now open for entries and introduce our new online entry system. You can simply make your applications through your customer profile.
The Icons of Drinks Awards are a celebration of the years of hard work that go into every bottle. From the distillers themselves and brand ambassadors, to visitor centre managers, bars, bar tenders and the industry’s communicators – a great deal of craftsmanship, skill and knowledge are imparted at each stage of the process. This is our way of saying thank you to the individuals and producers for their dedication to each innovative release, visitor experience or expert retail service, delivered in a tireless fashion.
A list of rates, categories and definitions can be found here
This design category includes only singular bottles without outer packaging. It does include any decorative items such as neck tags or collars. The overall design, including closure, of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings, or direct printed elements as well as visual appeal will be assessed in this category.
This category is designed to cater for all on shelf gift packs. These can be either gift packs containing individual bottles with packaging and accessories (such as glassware) or multi-product sets, including miniatures.
This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. This will be judged on the overall design and quality of materials, print, decoration and application.
This category applies to designs where the number produced was limited, such as for a special production, occasion or season. This can include individual bottles as well as bottles with outer packaging. This does not include gift packs, travel retail exclusives or special edition designs, which should be entered separately.
Packaging for a new product launched after February 1, 2023. This must be a new product, not a re-design of an existing product. Redesigns, please see the redesign/relaunch category.
This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand. To enter this category a minimum of three expressions need to be provided in order to assess the range design.
This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2023. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
Secondary Outer Packaging
This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place. This does not include gift packs or speciality designs, which should be entered separately.
This category is for speciality designs or ‘one off’ productions which have been exclusively designed for a very special occasion, are very limited and mostly in a higher price range. Must contain outer packaging. Sale is extremely selected and not generally available.
Products created specifically and only for sale in the duty-free / travel retail market. This can either individual bottles or products with outer packaging.
ShippingFor any enquiries regarding your shipments, please contact
firstname.lastname@example.org Anita Ujszaszi
|Note: price is for each entry|
| ||1 entry||2 entries||3 entries||4+ entries|
|Taste & Design||£260 + VAT||£245 + VAT||£235 + VAT||£220 + VAT|
|Design||£184 + VAT||£174 + VAT||£164 + VAT||£159 + VAT|
|Taste or Design||£184 + VAT||£174 + VAT||£164 + VAT||£159 + VAT|
|Taste & Design||€325||€315||€305||€295|
|Taste or Design||€215||€210||€205||€200|
|Taste & Design||$430||$415||$400||$385|
|Taste or Design||$290||$280||$270||$260|
|Taste & Design||$490||$475||$460||$445|
|Taste or Design||$335||$325||$315||$305|
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